Millionaire Mommy Next Door just featured an article on Why Women Need Money More Than Men. Her reasoning is that “having a child is now the single best indicator of financial collapse,” and that women, as the bearers of children, still bear an unfair portion of responsibility for child-rearing - and, if they don’t have a partner, all the related expenses. She suggests solutions such as delaying motherhood, sharing parenting and careers with a spouse, or becoming financially literate. (As we know, my husband and I are childfree, so I’d suggest avoiding children entirely, but I realize that’s not right for everyone).

One area MMND does not mention is how life expenses differ between men and women. In many areas, we pay the same the amount regardless of gender, i.e. housing, food, transportation. However, one category I suspect differs by gender is the one that in my budget is called “clothing, beauty, and hygiene.”

Why? The standard for professional women to look “put together” requires a greater expenditure of time and money than it does for men in similar positions.

Women’s fashions change more frequently than men’s. We have more options for kinds of clothes to wear. We wear makeup. We get manicures. Our haircuts cost much more. We have to shave more. We carry purses - often expensive designer handbags. We wear pantyhose (how I hate THAT one).

Some women like myself - acquiesce to these cultural standards grudgingly, seeing it as just part of getting ahead professionally; and some take a real joy in it. Rare is the woman who can escape from these standards completely; even a student who wears sweatshirts and jeans all the time may be expected to put on a dress and shave her legs for a wedding.

So, my readers, consider this a survey. (I am a market researcher, after all). If you could answer the next few questions, I’d be very appreciative.

- What is your gender?
- What is your occupation and level of responsibility? (manager, technician, etc)
- About how much have you spent on clothing for yourself in the past six months? If you don’t know, about how many shopping trips have you made? (or online purchases)
- How often do you get your hair cut? How much does it cost each time?
- What products do you use on your hair (shampoo, conditioner, sprays, gels, mousse, etc)? How much does each one cost? (if you don’t know, tell me the brand and I’ll calculate it)
- Describe your morning routine on a work day (or a day where you have to “dress up,” if you’re not currently employed).
- if you have a similar category to “clothing/beauty/hygiene” in your budget, tell me your monthly expenditure for just you.

I’m looking forward to hearing from you and gleaning some data on how financial expenditure for hygiene differs between the genders.

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